• by David Goetzl  @dgoetzl, December 7, 2011

A StrongMail “Marketing Trends” global survey of 938 business executives on apportioning marketing investment in 2012 found compelling implications for email marketing:

• 92% plan to increase or maintain marketing spend in 2012
• 60% plan to increase email marketing budget; 54% social media; 37% mobile/search (tied)
• 45% cite data integration as primary email marketing challenge in 2012; 43% lack of resources/staff; 40% content management
• 48% cite increasing subscriber engagement as top 2012 email marketing initiative; 44% improving segmentation/targeting; 32% growing opt-in email list
• 68% plan to integrate email marketing with social media; 45% with mobile; 17% with search