• by David Goetzl  @dgoetzl, December 7, 2011

Three email marketing executives were asked which brands they feel balance the amount of transactional-oriented and brand-building messages they send:

ExactTarget's Todd Wilson:

-Patagonia, which ran a tongue-in-cheek Cyber Monday ad

-Columbia Sportswear

-Container Store

Match.com's Jeff Rosenzweig:

-Apple

-Gilt Groupe

Tommy Hilfiger's Christina Hsu:

luluemon athletica