Commentary

another new Google product: mobile bid-multiplying

  • by , Staff Writer, December 9, 2011

Reflecting the growing importance of mobile search to consumers and also to Google's product line, the search giant is introducing a new "bid multiplying" feature for advertisers that helps them boost their mobile search marketing to reach consumers within a certain defined radius of a particular business.

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Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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