Commentary

search marketing isn't perceived as advertising

Janel Landis Laravie, co-founder of Chacka Marketing, notes that one of the advantages of search marketing over other online channels like social media is that it isn't perceived as advertising, at least in the (annoying) way that other advertising is. Part of that, she explains, is because it's delivered in the context of an active attempt at problem-solving, and therefore seen as part of the solution.  I'd add that, as text next to text, it's also less visually and cognitively disruptive than TV advertising or even display advertising on social media platforms.

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