- PPC Hero, Friday, December 16, 2011 2:36 PM
Here's a list of AdWords tips marketers might have forgotten, but should certainly know. The list should help recall best practices, as well as remind marketers about the many
nuances required to keep a campaign up and running smoothly. Faseeh Shams outlines everything from quality score to calculating click-through rates, monitoring conversion rates, and running
search query report counts.
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