Sometimes marketers need to stray from the topic of search just for the fun of it, especially when it comes to finding more time in a day to build links, keep up with first-page rankings, and optimize paid-search campaigns. In a post on Google+, Google's Avinash Kaushik points to professors at John Hopkins University who have developed a permanent calendar by using computer programs, mathematical formulas and analytics. The idea creates a calendar with each 12-month period being identical to the one that came before, and remains that way from one year to the next. This means that holidays and birthdays fall on the same day.