According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV.
In addition, 48% of HDTV households have more than one HDTV. Overall, about one-third of all US households now have multiple HDTV sets, up from about one-sixth of all households two years ago, and 4% five years ago. Yet, about 45% of TV sets in HD households, and close to 60% of all TV sets in the US, are not HDTVs.
Other findings include:
Bruce Leichtman, president and principal analyst for Leichtman Research Group, concludes that “... in just the past five years, over half of all US households have adopted HDTV, bringing the total to nearly 70% of all households having at least one HDTV set... still close to 60% of all TV sets in US households are not HDTVs... ample opportunity for the sale of more HDTV... “
HDTV and 3D TV 2011 is based on a telephone survey of 1,302 adults age 18+ from throughout the continental US that was conducted in November 2011. The random sample of respondents was distributed and weighted to best reflect the demographic and geographic make-up of the US. The overall sample has a statistical margin of error of +/- 2.7%.