Cannes Adds Branded Content Lion, Names Big Fuel's Savar Chair

  • January 18, 2012

The International Festival of Creativity (a.k.a. the Cannes Lions) just announced it is adding a "branded content & entertainment," effective with the 2012 Cannes Lions in June. Avi Savar, founder and Chief Creative Officer of social shop Big Fuel, was named chair of the new category and will preside of the Lions' jury.

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