Top Online Video Ad Properties See 20% Jump in Ads Served

The number of video ads served by the top online video ad properties in the U.S. in December rose 20% compared to the same period a year ago. In December 2011, about 7.1 billion video ads were served across the biggest video ad properties, up from 5.9 billion for the same period a year ago, according to an analysis of comScore’s most recent online video rankings. The frequency of ads delivered rose slightly to 46 ads per viewer in December 2011, for a 15% boost compared to a year ago.

Hulu still topped the list in ads served at about 1.5 billion, a 22% jump. After Hulu, the top five list included, Tremor Video, Brightroll and Specific Media. Across the top five online video ad properties, the number of video ads total grew about 25% to 4.9 billon in December 2011 compared to the same time period a year ago.

In terms of scope, the leading online video ad properties reached about 51.4% of the U.S. population, about on par with the reach a year ago of 49.1%.

Interestingly, comsScore also found that video ads in December 2011 comprised 14.1% of all videos viewed and 1.2% of all minutes spent watching online video, a slight dip from December 2010 when video ads accounted for 16.4% of all videos viewed and 1.6% of minutes.

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