• by Joe Mandese  @mp_joemandese, January 23, 2012

That prediction came from Syncapse President Michael Scissons during this morning’s “Google+” panel at the Social Media Summit.

“We’re here talking about Google getting into social,” Scissons noted, adding, “Next year we will probably be talking about Facebook getting into search.”

Okay, so that’s not exactly an oracle of Delphi insight, but Scissons real point is that brand and marketing people need to anticipate and prepare for that.

“Ultimately we’re going to have these two large behemoths going head-to-head, and we’re all going to have to react better.”