Forget the big game, the Tweet Meet is back. The University of Pennsylvania’s Wharton School will host its second annual “Super Bowl Ad Tweet Meet" as part of its Future of Advertising Program. The event will include academics and ad experts weighing in with instant opinions about this year’s crop of $4 million Super Bowl spots.
Participants will included Brandon Berger, chief digital officer, Worldwide, Ogilvy & Mather (@brandonberger), trend guru Faith Popcorn (@FaithPopcorn), and Regan Ebert, Vice President of Marketing, Dr. Pepper Snapple Group (@ReganEbert).
A new twist this year is a live rating of ads by panelists during the game based on four criteria: whether it will generate word of mouth; creative excellence; business impact; and societal impact. That sounds like the process will involve as much forecasting as judging. Results of the judging will be posted at www.myfoa.net on Monday, Feb. 6.