• February 6, 2012

Thanks to the Super Bowl's coin toss turning up "heads," millions of Papa John's' Papa Rewards loyalty program members are entitled to claim a free large one-topping pizza and a 2-liter Pepsi MAX.

Between Jan. 22 and Feb. 1, the pizza chain encouraged rewards program members to vote online as to which way the toss would come up, promising the freebies if the vote's outcome (which was "heads") turned out to correctly predict the outcome of the Super Bowl toss. 

The promotion was supported by a national TV ad featuring NFL stars Peyton Manning and Jerome "The Bus Bettis," videos, interactive Web features, digital media advertising, social media and public relations.