Around the Net
How To Launch A Paid Social Campaign
- IMedia Connection, Friday, February 10, 2012 11:17 AM
Similar to search, every campaign in social needs special attention. Stephen Anderson provides eight recommendations that marketers should consider before launching a Facebook campaign. In one of the more important tips, he suggests taking advantage of segmentation features without limiting the audience, building a library of creative assets, and optimizing the heck out of the campaign.
