• by Wayne Friedman , February 21, 2012

Predictive analytics is about discovering new stuff. But to do that you need to forget about much of your pre-conceived notions about stuff, says Claudia Perlich, chief scientist, m6d, speaking at OMMA Metrics & Research event in NYC.

"It's nothing mystical," says Alex Yoder, chief executive officer of Webtrends @yodera.

Bill Seely, vp of optimization and analytics, [x+1], says, he can do a sophisticated research analysis, or "I can just listen to my clients... Either way I'm collecting data."