Commentary

Don't Checkout at Checkout

If tablet users tend to be higher-end customers, do they need a higher level experience on tablets? Speaking on the tablet retail panel, Alex Schmelkin, president and co-founder, Alexander Interactive, sayd tablet should be as optimized as every other technology people are used to. As an example, he points out that Staples getting complaints about its new tablet offering being easy to shop but difficult to checkout. Oops. He stresses that any tablet initiative has to provide a seamless user experience all the way through.

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