- Zatarain's, Popeyes In Co-Branded Promotion
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
From June 25 to July 29, the more than 1,600 Popeyes locatio ...
- iPad Ver. 3 Vs. Tablet Advertising Ver. 1
Mobile Insider, Steve Smith - Tuesday, February 28, 2012
As we approach the expected launch of an iPad 3 next wee ...
- TV isn't going anywhere
Raw, Erik Sass - Thursday, February 23, 2012
While tablets and mobiile devices in general may be transforming the w ...
- Kraft does a good job with tablets
Raw, Erik Sass - Thursday, February 23, 2012
Among CPG companies, Kraft is one of the more tablet-savvy, according ...
- No. 1 pet peeve: smartphone apps on tablets
Raw, Erik Sass - Thursday, February 23, 2012
Woe to the content producer or advertiser who simply repurposes their smartpho ...
- OMG, new jargon
Raw, Erik Sass - Thursday, February 23, 2012
t-commerce = e-commerce on tablets. I guess it was only a matt ...
- Weekends Are For Fashion
Raw, Wendy Davis - Thursday, February 23, 2012
People tend to read print newspapers in the early morning and evenin ...
- Tablets Deliver On The Moment Of Truth
SearchBlog, Laurie Sullivan - Thursday, February 23, 2012
Jim Kruger, digital and social media manager at Buick, told OMMA Tabl ...
- If You're 30, You'll Live To See The iPad53
Show Daily, Joe Mandese - Thursday, February 23, 2012
"If you're 30-years-old, and you judge your life by iPad lifecycles, y ...
- Tablets Make For Tricky Media Planning
Show Daily, Gavin O'Malley - Thursday, February 23, 2012
While TV is a "one source horse" -- Time Warner, Comcast, et ...
- Jon Habor On Tablet KPI
Show Daily, Karl Greenberg - Thursday, February 23, 2012
Jon Haber of OMD, speaking at OMMA Tablet Revolution said when ...
- Buick On Tablets
Show Daily, Gavin O'Malley - Thursday, February 23, 2012
Live at the OMMA Tablet conference, Jim Kruger, Digital and Social Med ...
- Mark Silber: Tablets Aren't Computers
Show Daily, Karl Greenberg - Thursday, February 23, 2012
Mark Silber executive creative director Joule said avoid fighting the last w ...
- Tablet FAIL!
Show Daily, Gavin O'Malley - Thursday, February 23, 2012
On the premise that we learn more from our failings, Thom Kenno ...
- "Human-to-brand discovery, engagement, purchase, loyalty."
Show Daily, Joe Mandese - Thursday, February 23, 2012
That was part of OMMA Tablet "Planning" panel moderator Thom Kennon's warm-u ...
- Tablets Part Of Integrated Efforts
Show Daily, Mark Walsh - Thursday, February 23, 2012
The first panel of the day looks at tablets whether tablets ha ...
- OMMA Tablet Revolution: Apps Need Support
Show Daily, Karl Greenberg - Thursday, February 23, 2012
Tablet campaigns don't exist in a vacuum and sometimes promoting them requir ...
- Tablet Media Planning: 101
Show Daily, Joe Mandese - Thursday, February 23, 2012
PHD Mobile Director Sal Candela says to think of tablet planning ...
- Apps About Utility, Not Paid Media
Show Daily, Mark Walsh - Thursday, February 23, 2012
R/GA's Ting proclaims that Mobile will become primary media access point ...
- R/GA's Ting+
Show Daily, Joe Mandese - Thursday, February 23, 2012
R/GA Exec Creative Director Richard Ting doesn't think the TV or ...
- Mobile Vs. Untethered
Show Daily, Joe Mandese - Thursday, February 23, 2012
Forrester's Melissa Parrish told OMMA Tablet attendees that a good way ...
- 'Prime-Time Is Tablet Time For A Lot Of Us'
Show Daily, Joe Mandese - Thursday, February 23, 2012
Nice way of summing up the intro to the "TV Squared" pan ...
- Coco Gets His Own App!
Show Daily, Gavin O'Malley - Thursday, February 23, 2012
As part of a larger effort by Turner Entertainment Networks around second-scre ...
- tablets vs. TV... or tablets + TV?
Show Daily, Erik Sass - Thursday, February 23, 2012
There's a fine balance when it comes to integrating the tablet a ...
- the real meaning of multiple screens
Show Daily, Erik Sass - Thursday, February 23, 2012
I love this comment from Chuck Martin at the beginning of h ...
- Gilt Groupe Garners Significant Revenue Via Tablets
Show Daily, David Goetzl - Thursday, February 23, 2012
The luxury online retail company is finding customers using tablets offer ...
- more new jargon!
Show Daily, Erik Sass - Thursday, February 23, 2012
tablet-cated (or maybe table-cated) for tablet-educated ...
- Webster's Are You Listening?
Show Daily, David Goetzl - Thursday, February 23, 2012
A new word worthy of the dictionary -- at least in t ...
- Don't Checkout at Checkout
Show Daily, Mark Walsh - Thursday, February 23, 2012
If tablet users tend to be higher-end customers, do they need ...
- tablets need different content for different times of day
Show Daily, Erik Sass - Thursday, February 23, 2012
Consumers use their mobile devices in different ways at different times ...