• by Erik Sass  @eriksass1, February 23, 2012

While tablets and mobiile devices in general may be transforming the way people consume media, the old standby -- TV, meaning the big thing in your living room -- isn't going anywhere, according to panelists at Tablet Revolution. Thus the need is to integrate TV and mobile devices in cross-screen advertising. On this note Mark Silber, Executive Creative Director, Joule, drops an intriguing hint that his agency is working on delivering ads to tablets that somehow relate to or reinforce what the user is simultaneously seeing on the TV screen.  But no further details were forthcoming.