• by Joe Mandese  @mp_joemandese, February 23, 2012

Wow, I’ve heard a lot of hype in my time as a media trade journalist, but I’ve never heard a client call a new medium “magical,” but that’s exactly what Sheila Collins, senior manager of CCSG Digital Marketing at American Express just said to describe the effect tablets are having on consumer media experiences

“Because it does so many different things,” she said. “It’s magical.”