Commentary

Tablet Shoppers Come Out At Night

Members of the "T-Commerce" panel at OMMA Tablet Revolution say primetime for tablet shopping is in the evening when people are curling up on a couch at home. Desktop use tends to run during the workday from 6 am. to  6pm. By contrast, Chris Gonzalez, director, mobile product management, Gilt Groupe, says 8-11 pm is when people are firing up its apparel shopping app.

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