The United States Air Force Academy athletic department today announced it has agreed to an eight-year multi-media rights partnership with Viacom Outdoor Sports Marketing. Viacom Outdoor Sports
Marketing has the exclusive right to secure and receive all revenues from corporate sponsors displayed in athletic arenas and stadiums throughout campus. It also will package their sponsorship sales
specific radio, print, promotion and hospitality opportunities. The agreement includes a 7-year option. Viacom has similar agreements with University of Virginia, University of Maryland and Arizona
State University. Other collegiate clients include Auburn, Florida State, Ohio State, Penn State, Louisville and Northwestern.
