Around the Net
Microsoft Releases Location Extensions
- Microsoft Advertising Blog, Monday, March 5, 2012 11:44 AM
Microsoft Advertising adCenter released a new feature called Location Extensions that allows advertisers to display the business address and phone number in their text ad. Before searchers click they can see additional details about businesses in the ad results. Shamit Patel tells us about a recent Microsoft Advertising study of 850 advertisers in the United States that found click-through rates rose between 8% and 16% using the feature.
