• Computer Business Review, Wednesday, March 7, 2012 3 AM

A Chartered Institute of Marketing study finds a marked difference between the approach taken to social network engagement by larger organisations and that taken by small to medium businesses. The survey of almost 1,000 marketers at larger organisations, located mainly in the UK and Western Europe, found that one-third do not believe social media is at all effective. Large businesses are not using social media on a daily basis, which suggests that many are unaware of how social media engagement really works, or how to leverage it to see positive return on time and investment.

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