Cumulus Revs Slip 4%, Blame Loss Of Political Ads

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Revenues at the country’s second-largest broadcast radio group decreased 4% to $67 million in the fourth quarter of 2011, Cumulus Media reported. Including the acquisition of Citadel Broadcasting, total revenues declined 5.6% to $290.2 million.

For the full year, including Citadel revenues, total revenues slipped 3.3% to $1.14 billion in 2011. Excluding the impact of the Citadel acquisition, total revenues were basically flat, slipping 0.8% to $261.2 million.

Cumulus attributed both the full-year and fourth-quarter declines to the absence of political advertising following the 2010 mid-term elections, noting that these declines were partially offset by gains in key advertising categories including automotive and retail, reflecting a gradually improving economic situation.

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Commenting on the impact of the Citadel acquisition -- which made Cumulus one of the largest radio groups in the country, second only to Clear Channel -- Cumulus CEO Lew Dickey stated, "we have built a true platform company with multiple organic growth drivers, including compelling new content, that will enable us to generate significant free cash to rapidly de-lever our balance sheet.”

Excluding the Citadel acquisition, the Cumulus results were roughly in line with the rest of the radio industry in the fourth quarter, although its full-year performance was worse than average.

According to the Radio Advertising Bureau, total radio ad revenues decreased 2% in the fourth quarter of 2011, to $4.5 billion, while full-year revenues grew 1% to $17.4 billion.

1 comment about "Cumulus Revs Slip 4%, Blame Loss Of Political Ads".
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  1. Barbara Rocchi from Sugar, March 13, 2012 at 4:56 p.m.

    I'm sure a small part of that decline is the HUGE loss they took in how they handled KGO in the Bay Area. They fired all the top talent that had been on that station for years and changed their format to mostly news -- and the SAME news over and over again. Many advertisers left, as most of the wonderful talent they fired right before the holiday last year, went to another station. I have boycotted any cumulus station because of their horrible treatment of their employees.

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