Toyota: Prius c Is Hot

March 16, 2012

Toyota says it is off to a strong start with its Prius c five-door. The vehicle literally just went on sale, and in its first three days on the market sold 1,201 units. That, says Toyota, makes it one of its fastest-selling vehicles and much brisker off the lot than the competitive set.

"A number of factors drive the auto market, and fuel prices is one of them," said Bob Carter, group vice president and general manager of the Toyota Division, in a statement.

During the first half of March, the four-member Prius Family, including the new Prius c, roomy v, third-generation Liftback and new Plug-in Hybrid, accounted for sales of 9,821. Last month Prius sales totaled 20,593 and 32,593 year-to-date.

automotive, hybrid, sales

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