Are Higitals A Leading, Or Lagging Indicator? (Depends On Whether You Are A Digital Laggard)

Asked how higitals index vs. the general population in terms of their reliance on digital media platforms – like social – in terms of influencing their brand decisions, Brandkeys’ Robert Passsikoff said the behavior seems to be accelerating across the overall population and that “by the end of the century, we’ll have to find a word for people who are not highly digital. My guess is that it will be the, ‘Digital Laggards.’”

Heck, I’m going to guess that by the end of this century, we’ll have to come up with a new word to describe humans, maybe “Cyborg Laggards?”


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