Nine out of 10 Web users in the U.K. (90%) say they worry about their privacy online, while 37% say they don't trust most companies with personal data online and 88% say they don't do business with companies that don't protect privacy.
That's according to a new report released today by TRUSTe. The report is based on a survey of around 2,012 people age 16 and over in Great Britain. The survey was conducted online from Feb. 28 through March 7 by Harris Interactive for TRUSTe.
The report marks TRUSTe's second entry in its new privacy index series. Last month, the inaugural report concluded that 90% of online adults in the U.S. say they worry about privacy on the Web, 41% of online adults don't trust most businesses with personal information online, and 88% say they don't do business with companies that don't protect privacy.
results were based on a Harris Interactive survey of 2,415 adults conducted in January.
TRUSTe has recently expanded in the EU, where Web companies must comply with a new privacy law by May. That law appears to require that companies obtain users' explicit consent before placing tracking cookies on their computers.