• by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2012

The most valuable camera is with you, not the $3,000 Nikon sitting at home on the shelf, said John Hadl, CEO of BrandinHand and Venture Partners. At OMMA Global during a breakout session on mobile, he tells us to pay more attention to thinks happening around us and related it to the four major consumer behaviors -- communication, content consumption, creation, and commerce -- to connect with consumers. Pay attention to the needs are to self-promote and look smart, find information and make decisions, discover and maintain relationships, be entertained and transact. Understand what mobile means. It's a rethink for consumers, not brands, he said.