• by Erik Sass , Staff Writer @eriksass1, March 20, 2012

While they were hoping for viral success with "Kony 2012," Invisible Children expected somewhere in the neighborhood of 100,000-200,000 views for the movie, and were overwhelmed by its success (around 100 million views or more, currently).  Over-delivery by a factor of 1,000 -- something any marketer would love to take to their client.