Mobile ad exchange Nexage has added a pair of enhancements to its platform in the form of real-time reporting and analytics and one-click ad screening. The upgraded reporting tool allows advertisers and publishers to optimize their campaigns on the fly in response to performance.
The new dashboard tracks key metrics like ads requested, ads served, eCPM, fill rate and click-through rate throughout the day. Publishers can use the data to change strategy on the sell-side, while DSPs and other buyers can adapt bidding strategy accordingly based on campaign results.
Nexage also introduced a one-click ad screening tool, allowing publishers to view individual ad creative, then click to block any ad inconsistent with their brand or simply inappropriate. The company’s RTB-enabled mobile exchange connects some 300 publishers and developers with 150 DSPs, ad networks and other buyers.