Clarification: MEC, Activision Account

  • March 29, 2012

A Media Daily News story published Wednesday March 28 entitled "MEC Keeps $100 Million Activision Foreign Biz," reported that the client pulled its U.S. media assignment from MEC in 2011. MEC says it resigned the account in a "mutual" parting of the ways before the account was assigned to OMD.

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