The polling firm will gather data in real time in order to help companies see a clearer picture of what people are saying about them on Twitter, Facebook and other social networking sites. YouGov
has a panel of 426,000 people that it uses for UK market research; this is taking the research farther. The pollsters said investment in this and other new products plus overseas expansion pushed
profits down 9% in the six months until 31 January.
Read the whole story at The Scotsman »