• The Drum, Thursday, April 5, 2012 3 AM

Only the automotive sector bucked the trend, getting the highest engagement on Tuesdays. Otherwise, fast moving consumer goods and telecoms, especially, were most likely to be engaged by fans on social media on Sundays. Socialbakers, which conducted the research, said brands “should consider posting their most compelling content at times of peak engagement to ensure the greatest online brand buzz”. It also found that the responsiveness of brands to fan posts on Facebook is on the up, with response rates up 15.5% since October last year, when just 5% of posts elicited a response from a brand.

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