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Social Media Seen As Key To Olympics Tourism

VisitBritain’s CEO tells an Institute of Travel and Tourism dinner audience that activity on sites like Facebook and Twitter will make a trip to London more appealing because of positive updates on news feeds. A trip into the city during the games can be seen as being “tricky” by those outside the capital. Sandie Dawe says social media will help combat this view, explaining, “I hope that people will be tweeting and Facebooking I’m having the time of my life, this is cool”.

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