• by Gavin O'Malley , Staff Writer @mp_gavin, April 11, 2012

“Context matters” -- That’s “an incredibly succinct message for all media,” according to Mike Bloxham, Executive Director of Marketing at Media Behavior Institute, and a pretty good note on which to open MediaPost's Digital Out-of-Home Forum on Wednesday. Yet, context isn’t just about place, Bloxham points out, particularly with regard to media delivery. It’s about when consumers are reached; who they’re with when they’re reached; what’s on their mind when they’re reached; etc. -- all things to consider, today, during what Joe Mandese, MediaPost editor-in-chief and conference host, calls his favorite event of the year.