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Europeans Watch 28.2 Hours Of Sports Per Month

Turkey has the highest penetration for sports sites, with 70.7% accessing the sites, per comScore. Ireland, Spain and the UK also have high penetrations at 70%, 65.9% and 64.3%, respectively. Russia dominates in terms of total online audience with 54.6 million users going online during the month, followed by Germany with 50.9 million users. Males accounted for 58.6% of the web traffic to sports sites and females 41.3%. The average male user spent 68 minutes consuming sports content compared to 36.5 minutes for the average female.

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