• Targetwire, Thursday, April 19, 2012 12:12 PM

Clash Media Mobile has released a platform helping to qualify leads based on the length of a call as a direct response to mobile ads. The release explains how the technology reduces the number of false leads reaching call centers by up to 50%. The technology tracks the length of the call, and then taps Clash's demand-side platform technology to find pockets of mobile media inventory that the platform believes will result in calls of 60 seconds or longer, delivering higher conversion rates. Clash filters out calls that may have been made by accident and those that were not able to hold the interest of the caller, according to the company.

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