- PPC Hero, Tuesday, April 24, 2012 11:24 AM
Jeff Allen serves up some tips on optimizing paid-search campaigns, telling us that the "sneaky profit killer keywords" spend money and get conversions, but hide beneath well-performing ads. Allen
explains that there are many other metrics that dig below the surface, but for now he focuses on the value of ads per visit -- "revenue generated / clicks = PVV."
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