• by David Goetzl  @dgoetzl, April 26, 2012

There is immense excitement building for the keynote address at the MediaPost Email Insider Summit Thursday by Scotts Miracle-Gro Co. digital marketing lead Kip Edwardson. It's always great when Scotts comes out of its winter marketing hiatus and begins with its spring push. It's a rite of spring and a particular welcome sign that the baseball season is coming.

The company is the official lawn care company of Major League Baseball and has relationships with individual teams such as the Yankees and Red Sox. Its ads also appear on Fox and other MLB broadcasts.