Trendline's Stewart: Email 'Cool Again'

Trendline Interactive CEO Morgan Stewart, the MediaPost Email Insider Summit programming chair, began the event by saying he feels there's been a shift where email marketing is "kind of cool again," which was a shock to him because "I didn''t know I was retro and turning out to be cool again."

"This debate -- is email dead? -- I think we can officially call it dead," he added.

Of course, in the age of fragmentation challenges remain as far as integrating social media and other tactics into the email arena.

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