In the opening keynote at the MediaPost Email Insider Summit Thursday, Scotts Miracle-Gro Co. digital marketing lead Kip Edwardson said the company has grown its email list by close to 20,000
through an iOS app given to store reps throughout the South, allowing them to can sign people up swiftly.
The program involved the IT, marketing and other departments to create a simple
Web page optimized for mobile facilitating the service.
Email marketers increasingly are looking for innovative ways to grow lists at the point of retail.