• by David Goetzl  @dgoetzl, April 26, 2012

Wyndam Worldwide senior director Florence Ho touted how much technology advancements have helped her email marketing operations as far as making it easier for "cluster analysis" and helping with segmentation and planning the cadence for each customer group.

Still, she said, better technological solutions are needed to help pull data from multiple channels, making it simpler and less "laborious." 

At the InterContinenal Hotels Group, email marketing executive Kevin Hickey said technology has been a "huge enabler, it gives us what we call a single view of the customer.” It has also helped with “marketing automation.”

Comments were made Thursday at the MediaPost Email Insider Summit.