IBM: 92% Of World's Data Created In Last Two Years

Christian Wright, general manager at e-Dialog, said IBM recently said 92% of the world's data was created in the last two years. He added that might be "self-serving" from an IBM standpoint. But, even if it is 80%, that is huge.

It offers opportunities for marketers, but also challenges and many hurdles with mining it.

Comments were made Thursday at the MediaPost Email Insider Summit.

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