Citi is sponsoring a new forum on LinkedIn featuring curated content an moderated discussions aimed at helping women enhance networking skills and workplace best practices. The Connect: Professional Women’s Network is also the first LinkedIn group that will have a special edition of LinkedIn, the site’s social news product, designed for its membership.
The network will also draw on content from Citi’s personal finance sits, Women & Co., and include a monthly video series focused on the success stories of influential women. LinkedIn and Citi will also conduct quarterly surveys of the group and use the results to guide discussions and enhance community offerings.
Citi will promote the effort through its social media presence, e-mails and e-newsletters as well as its LinkedIn page and links directing visitors from the Women & Co. site. At the same time, LinkedIn will be use in-house promotional tools including e-mail, video, and its own social channels to trumpet the new women’s network. As of Monday morning the group had about 400 members.