Around the Net
Yahoo, Microsoft Combine Clients To One Platform
- M&M Global , Monday, May 7, 2012 9:40 AM
As part of the two companies’ search alliance formed in 2010, all of Yahoo’s and Microsoft’s digital advertisers and publishers have been consolidated and transferred to the Microsoft adCenter. As a result of the transition, advertisers can manage their campaigns through a single account as opposed to having to manage campaigns on Bing and Yahoo separately. The process is complete in the UK, Ireland and France and will be done in Germany, Switzerland and Austria soon.
