Around the Net
Jubilee, Euro 2012 Expected To Boost ITV Revenue
- The Guardian , Thursday, May 10, 2012 3 AM
The broadcaster reported a 1% fall in ad revenue in the first quarter but expects to see a rebound in the second, with May up 6% and June up between 12% and 17%, thanks to campaigns around the Queen’s diamond jubilee and the Euro 2012 football tournament. This means that ITV's second quarter TV ad revenues will be up an impressive 7%, helping to lift revenue across the first half to about 3% up over the same period last year, as the broadcaster's "summer of love" with advertisers kicks in.
