BBC Worldwide is extending its relationship with social, online TV site Viki. Through its BBC Advertising arm, the BBC will be pooling together ad inventory from its own BBC Worldwide operations
with that of Viki, which is accessed in over 200 countries and offers TV shows, movies and other premium content in over 150 languages — with those translations powered by its user base.
The deal will mean that BBC can add further scale to its own advertising operations to target a class of larger advertisers looking to reach that international audience on a wide scale.
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