• by Gavin O'Malley , Staff Writer @mp_gavin, May 17, 2012

It's confession time at OMMA Video. Kenneth Lagana, SVP of Entertainment and Lifestyle at CBS Interactive, is telling the story of an agency exec who recently told him that the network "really dropped the ball" in recent years. According to said exec, CBS Interactive didn't proactively come up with a way to take advantage of the recent audience shift online, and grab a bigger share of TV dollars.

Though not the exec in question (presumably), Chris Whitman, Integrated Investments Manager at Universal McCann/J3, said he "probably" would have told Lagana the same thing. Adding insult to injury, Whitman remarked: "Historically, I feel like CBS has always been very siloed." (Lagana, for his part, kept his head down, and refrained from reacting to Whitman's slight.)