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Optimizing Sites To Follow Customer Life Cycles

Optimizing Web sites for software as a service (SaaS) vendors can become a long and drawn-out process. The sales cycle takes more time and consideration. It's not an impulse buy. And some potential clients can keep a company's brand in sight without actually making content. Naomi Niles gives us tips to keep in touch with prospects, and in turn, increase conversions and lower acquisition costs by not adding marketing expenses.

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