A marketing expert has identified female Facebook and Twitter fanatics as ideal targets for social media marketers working with e-commerce companies. Gail Parminter,
who works with brands looking to engage with women online, claims that females are likely to use social media for research before making an online purchase; possibly
asking their connected friends for recommendations. Due to this, Parminter believes marketers have to put more effort into angling their advertisements and social media
marketing campaigns towards women.
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