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How Search Semantics Change SEO

Search marketers need to pay more attention to the string of keywords and word choice as engines continue to tweak algorithms and move more toward serving up semantic search results. Bill Slawski points out that keyword phrases have become more than a string of words -- they are concepts that may contain many different aspects. Microsoft published a patent application earlier this month describing processes that identify entities within search queries, and respond by showing answers that might make it easier for searchers to perform tasks like buying tickets for events and much more. Slawski describes the importance -- as well as new ways to think about -- keyword phrases and concepts, and Web page associations.

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